Vanina
Rossi.

Learning Strategy & Knowledge Design · Education & AI

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About

I'm a Learning Strategy and Knowledge Design specialist with a background in Education and Communication. For over ten years, I have been designing experiences, programs, and products that connect learning, knowledge, and technology to foster collaboration, knowledge sharing, and continuous learning.

I believe that learning is a social and continuous process. That's why I'm interested in how organizations create and share knowledge — especially in a context where artificial intelligence is transforming the way we access information, build knowledge, and make sense of the world.

My focus is on designing people-centered learning ecosystems where AI amplifies human capabilities without replacing judgment, collaboration, or lived experience. I'm especially interested in building systems that allow knowledge to flow, expertise to be shared, and learning to happen continuously.

I currently work as a Senior Analyst at Mercado Libre, designing learning and artificial intelligence strategies within the Culture and Experience team. Previously, I led Knowledge Management initiatives at IT & Product Academy, helping to structure, share, and make technical knowledge accessible to technology audiences.

At Chicos.net, I designed educational content and projects on digital citizenship and artificial intelligence for students and teachers in Argentina, Uruguay, Chile, and Mexico, in partnership with organizations such as Disney and Plan Ceibal.

For five years, I served as a Digital Pedagogical Advisor in public schools in the City of Buenos Aires, supporting technology integration processes. My first steps in education were as a classroom teacher at Enseñá por Argentina, a member organization of the Teach For All network. My path through education, the public sector, civil society organizations, and the technology industry gave me a cross-sector perspective on how people learn, how knowledge circulates, and how to design environments that strengthen both processes.

Areas of Practice

Learning and Content Strategy
Knowledge Infrastructure
Generative AI
Curriculum and Instructional Design
AI Literacy and Digital Citizenship

Experience

Mercado Libre · – Present

Learning Senior Analyst

– Present
  • Design and implementation of AI-powered learning strategies, experimenting with agents and assistants for training experiences.
  • Design of learning and knowledge ecosystems that help people access expertise, share knowledge, and learn in the flow of work.
  • Design of AI-ready knowledge systems, optimized for LLM and agent consumption, improving how people find, share, and apply knowledge.
  • Integration of generative AI into company-wide learning initiatives to support continuous learning and scalable capability development.
  • Support for the development of learning strategies and products.

Knowledge Management IT Senior Analyst

–
  • Design and execution of Knowledge Management strategies and skill development programs for IT & Product Academy, reaching more than 17,000 people.
  • Design of content frameworks and learning paths aligned with product and technical development needs.
  • Support for the design and delivery of events, workshops, and talks for technology audiences.
Chicos.net · Jan 2020 – Mar 2023

Content Development Specialist – AI & Digital Citizenship

  • Designed HumanIA — AI literacy curriculum for secondary students and teachers, centered on understanding AI's uses, impacts, and ethical challenges.
  • Led workshops with indigenous communities across Latin America through Historias para Armar, an initiative developed with Disney to foster 21st-century skills through digital storytelling.
  • Designed and implemented the Digital Citizenship Program for Uruguay in partnership with Plan Ceibal, OEI, and AGESIC.
Somos Red · Feb 2022 – Apr 2023

EdTech Specialist – Digital Transformation

  • Developed institutional diagnostic instruments for digital transformation.
  • Technology advisor for the Fundaciones Grupo Petersen Award for Educational Innovation.
INTEC – Ministry of Education, Buenos Aires City · Mar 2017 – Aug 2022

Digital Pedagogical Advisor

  • Pedagogical consulting for technology integration across public schools.
  • Design and coordination of teacher professional development programs, reaching more than 50 educational institutions.
Previous Experience · 2014 – 2017
Enseñá por Argentina · Inst. Inmaculada Concepción · Fundación Lider.ar · Libertate
  • Teach For All fellow, classroom teacher, communication coordinator, content developer.

Education

Master's candidate in Education
Universidad de San Andrés
– present
Education Specialist
Universidad de San Andrés
–
Higher Education Teaching Credential
Universidad Austral
–
BA in Institutional & Advertising Communication
Pontificia Universidad Católica Argentina
–

Selected Projects

HumanIA
Chicos.net
AI literacy curriculum for secondary students and teachers — understanding AI, its impact, and ethical implications.
View project ↗
Historias para Armar
Chicos.net & Disney
Digital storytelling for 21st-century skills and computational thinking. Ages 8–11. Free, online & offline.
View project ↗
Digital Citizenship – Uruguay
Plan Ceibal · OEI · AGESIC
National-scale digital citizenship curriculum for students and teachers across Uruguay.

Community

AI Literacy & Creator Collective
Teach For All & Anthropic
Member of a global community of educators exploring AI literacy, responsible AI adoption, and the design of learning experiences in the age of generative AI.
2025 – Present
Learn more about this initiative ↗

Contact

Let's talk about learning, knowledge, and AI.
LinkedIn
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